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Latest News
STOP PRESS Steve Martin & Robert Cialdini on 'Weapons of Persuasion'
Steve Martin, one of our speakers at our upcoming May event discusses with Robert Cialdini 'Six Weapons of Persuasion' in the LA Times.
Click through to read http://www.latimes.com/health/la-he-persuasion-20120428,0,1249614.story
Steve, along with Dan Heath will be returning to present at Benchmark's third event of the year entitled 'Who's Listening to You?' on the 30th May hosted in partnership with our friends at DDI and Harvard Business Review.
Last year Steve Martin hosted an engaging masterclass at the exclusive George Hotel in Edinburgh while Dan Heath presented alongside Michael Watkins at 'Driving Sustainable Change' in London drawing form his best-selling book 'Switch'.
This year, we have brought these 2 exceptional speakers together to explore some fascinating research into the science of communication, influence and persuasion. They will examine questions like "Which messages and communications are most likely to lead to effective and sustainable change?", "What will make your ideas 'stick' with your customers?" and "How can you most effectively influence your peers?"
To celebrate the launch of this event, we are offering our community the chance to purchase 1 place to attend this event and receive a second place free!