A FULL-DAY NATIONAL MANAGEMENT CONFERENCE
QE2 CONFERENCE CENTRE LONDON
MONDAY 28TH APRIL 2008

In what promises to be one of the most invigorating and eye-opening management sessions of the year, two of the world’s most inspirational thought-leaders will share the platform in a unique masterclass in London.

Tom Peters has been at the forefront of new thinking on management for 25 years. Ever since he co-authored the iconic In Search of Excellence Tom Peters has led a management revolution, forever changing the way entrepreneurs and leaders viewed their relationships with their employees and customers. Tom's mission is to energize executives in the public and private sectors to attempt the bold leaps which he insists are survival requisites. In London Tom Peters will propose strategies and tactics for accomplishing necessary, radical enterprise change. "The very 'metabolism' of the organisation must be altered."

Following the morning's session with Tom Peters, prepare to be amazed by the extraordinary mind of Kjell Nordström, co-author of the international bestsellers Funky Business and Karaoke Capitalism. Dubbed the enfant terrible of management thinking, Nordström suggests that competitive advantage comes from being different. Increasingly, difference comes from the way people think rather than what organisations make. Today, the only thing that makes capital dance is talent. In such times we cannot have business as usual - we need 'funky' business.

"Market capitalism is not an ideology", insists Nordström. He likens it to machinery such as nuclear power, which has potential for both creation and destruction. "Market capitalism is good at efficiency. But like any machinery, it doesn't have values or a soul. It's our task. to provide this mechanism with a soul." And this is where companies come in. Of course, corporations are part of capitalism's discontents - but by the same token they have to be part of the solution, too. As the legitimacy of entities such as the state, the church and the family is being sapped, the social capital that took 300 years to build is in the process of being erased in one generation. It leaves a space to be filled by the corporation as the dominant institution of our time.