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Renée Mauborgne

As co-author of the world best-seller Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, Renée Mauborgne has contributed to a dramatic shift in the way organisations view strategy. "Blue oceans" are new untapped market spaces ripe for growth where pricing power replaces pricing pressure, margins are high rather than low, and the market leader - your firm - swims in the clear blue, far from the red ocean of rivals fighting over a shrinking pool of profit.

Through a systematic process she calls "value innovation", your organisation can identify your own "blue ocean", create the products or services that define the new market space, and then capture it for yourself. This is a "blue ocean strategy".

Tel: +44 (0)1224 636200

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